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Nobody likes the idea of spending money on a product or service, when it’s possible (or seems possible) to obtain it for no additional cost. How likely are you to hire movers when you’re changing residences locally, if you’ve got a friend with a truck? If your car needs minor repairs, and your uncle has the right tools and set-up, you won’t be in a hurry to pay a garage.
The same goes for translation services, for individuals and businesses alike – let’s talk about businesses here. Translation and localization aren’t always prioritized in a company’s budget. For a company with little experience in foreign markets, the decision to translate can come late in the process, when funds that could have gone to language services may have been spent elsewhere.
Our free guide explains both the appeal and pitfalls of managing internal translation.
