When you are preparing to expand into a new foreign market, you’ll want to carefully take into account a number of key considerations for language localization. This involves adapting your communications and materials for a foreign language in a specific region....
In the central highlands of Peru, nestled between Jauja and Huancayo, lies the small town of Muquiyauyo. With a population of around 3,000 people, this picturesque community rests on the banks of the Mantaro River, formed by melting glaciers high in the Andes....
Whether on smartphones or game consoles, interactive entertainment is growing. Buoyed by prospects for competitive esports, Reuters reported gaming was on track for nearly $160 billion in global revenue for 2020, up more than 9% from the previous year. Global...
Game localization has become an integral part of our modern gaming industry and plays an instrumental role in showing that businesses focus on their clients. If your target audience is part to the majority of people on this planet – i.e. non-English speaking –...
Localizing mobile apps for your business can lead to great rewards. The 2012 research published by Distimo (now App Annie) reported that localizing apps led to an increase of 128% in downloads per country added. Companies that invested in app localization saw a 26%...
