Capture the Essence of the Vietnamese New Year

Capture the Essence of the Vietnamese New Year

Celebrating Tet, the Vietnamese New Year, is a popular tradition unique to Vietnam. Falling in early February on the Lunar New Year, it’s Vietnam’s time for ringing in the new year. Vietnamese Americans still connect to their roots through Tet, and they describe it as...
Key Considerations for Language Localization

Key Considerations for Language Localization

When you are preparing to expand into a new foreign market, you’ll want to carefully take into account a number of key considerations for language localization. This involves adapting your communications and materials for a foreign language in a specific region....