Key Considerations for Language Localization
When you are preparing to expand into a new foreign market, you'll want to carefully take into account a number of key considerations for language localization. This involves adapting your communications and materials for a foreign language in a specific region....
Technology for Rural Education as the International Equalizer
In the central highlands of Peru, nestled between Jauja and Huancayo, lies the small town of Muquiyauyo. With a population of around 3,000 people, this picturesque community rests on the banks of the Mantaro River, formed by melting glaciers high in the Andes....
Harness the Power of Game Localization
Whether on smartphones or game consoles, interactive entertainment is growing. Buoyed by prospects for competitive esports, Reuters reported gaming was on track for nearly $160 billion in global revenue for 2020, up more than 9% from the previous year. Global...
Top 5 Best Practices for Game Localization
Game localization has become an integral part of our modern gaming industry and plays an instrumental role in showing that businesses focus on their clients. If your target audience is part to the majority of people on this planet – i.e. non-English speaking -...
5 Tips for App Localization
Localizing mobile apps for your business can lead to great rewards. The 2012 research published by Distimo (now App Annie) reported that localizing apps led to an increase of 128% in downloads per country added. Companies that invested in app localization saw a 26%...
Do’s and Don’ts When Translating Videos
Videos are quickly becoming the most popular way for companies to communicate with customers. Every minute, YouTubers upload about 300 hours of new video content, and an astounding 5 billion videos are watched on the website every single day. And this phenomenon isn’t...
Multilingual Typesetting – What’s the Deal?
You have the perfect brochure for your new project. It conveys the essential information about your product to the reader in a clean, professional manner. Yet it’s also attractive and engaging, catching the eye and drawing your clients in. It took you weeks to get...
Breaking Through Language Barriers
It’s no surprise that so much of the new technology being produced is focused on communication. Every year, new versions of familiar devices appear on the market with updated apps and features to connect friends, family, and teams over long distances with ever greater...
Foreign Language on the Campaign Trail
In the United States of America, there is no official language. That's all there is to it. English has enjoyed a privileged status for a couple of centuries, due to the number of native English speakers in positions of power and influence. But the English language has...
Editorial and Content Style Guides
Do you need to create editorial style guides for your translations? Do you even need to create editorial style guides for your own writers? The article linked here clears up the second question. The TrueLanguage team certainly recognized ourselves in a few of these...
