It’s easy to intuitively identify when a document or a speech has been poorly translated. Poor translations come across as jagged or disconnected. Often, the original message has been misunderstood or misrepresented. Typically, personality and individuality have been...
What inspires business growth in a city like Atlanta, Georgia? Three things: vision, passion, and energy. These are exactly what Uli Dendy, CEO/President of TrueLanguage has. She has served on the Atlanta Business Growth Team for several years. This dedicated group of...
In a world where English is everywhere, is translation still important? Is it necessary? Yes! People still want to hear, do business and read in their native language. Language Translation requires sensitivity to culture and localization, which is the process of...
In today’s economy, businesses in every industry are expanding globally to better compete. Expanding in this manner enlarges the market base, which in turn enlarges revenues and profits. But successful expansion to another region, where the language, culture and...
So, you’ve expanded your business into international territory. It’s a great way to increase business, as 96 percent of the world’s consumers live outside of the United States. Not to mention that going global gives you access to new talent pools,...
