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Why Transcreation is Vital for Successful Global Product Launches

Why Transcreation is Vital for Successful Global Product Launches

by Rob Burgner

In today’s globalized market, launching a product internationally offers unparalleled opportunities to expand reach and drive growth. However, entering diverse cultural landscapes is not without its challenges. A global product launch requires more than a simple...
Transcreation vs. Translation: Crafting Messages That Resonate

Transcreation vs. Translation: Crafting Messages That Resonate

by Rob Burgner

In a global marketplace, businesses strive to connect with audiences across cultures and languages. As they do, they often encounter a choice between two key services: translation and transcreation. While both involve adapting content from one language to another,...
Avoiding Common Pitfalls in Multilingual Social Media Campaigns

Avoiding Common Pitfalls in Multilingual Social Media Campaigns

by Rob Burgner

Launching a multilingual social media campaign provides a chance to connect with new audiences and grow your brand internationally. However, it’s not as simple as translating your posts and hitting “publish.” There are plenty of challenges that come with...
Navigating Multilingual Social Media: Best Practices for Global Engagement

Navigating Multilingual Social Media: Best Practices for Global Engagement

by Rob Burgner

In today’s hyper-connected world, brands are no longer confined to local markets. Social media platforms allow businesses to reach global audiences with a few clicks, but navigating multilingual engagement presents unique challenges. To truly connect with...
How Globalization is Changing the Demand for Niche Language Translations in the U.S.

How Globalization is Changing the Demand for Niche Language Translations in the U.S.

by Rob Burgner

Globalization is driving a dramatic shift in the demand for language translation services in the U.S. While major languages like Spanish, Chinese, and French have traditionally dominated the translation landscape, an increasing need for translations in niche languages...
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