Artificial intelligence is transforming the translation industry, introducing opportunities for efficiency while also posing challenges to long-established quality frameworks. ISO 17100:2015, the trusted standard for translation quality, is rooted in a human-centric...
As the translation industry undergoes rapid technological change, the advent of artificial intelligence (AI) and machine translation (MT) has introduced both opportunities and challenges. ISO 17100:2015, the international standard that defines the quality benchmarks...
In today’s globalized market, launching a product internationally offers unparalleled opportunities to expand reach and drive growth. However, entering diverse cultural landscapes is not without its challenges. A global product launch requires more than a simple...
In today’s hyper-connected world, brands are no longer confined to local markets. Social media platforms allow businesses to reach global audiences with a few clicks, but navigating multilingual engagement presents unique challenges. To truly connect with...
In a globalized world, businesses, governments, and individuals increasingly rely on translation to communicate across cultural and linguistic boundaries. However, this process is fraught with challenges, especially when it comes to culturally sensitive topics....