What is In-Country Review and Why Does it Matter?

When it comes to doing business overseas, you need to make sure what you are writing, saying, and promoting is culturally adapted and localized. There was a time when companies thought they could skip the all-important step of localizing for the target culture. If...
TrueLanguage: In Good Business Company

TrueLanguage: In Good Business Company

What inspires business growth in a city like Atlanta, Georgia? Three things: vision, passion, and energy. These are exactly what Uli Dendy, CEO/President of TrueLanguage has. She has served on the Atlanta Business Growth Team for several years. This dedicated group of...
As Language Shifts: Will English Remain on Top?

As Language Shifts: Will English Remain on Top?

The English language owes its centuries of global dominance to the fact that it is the principal spoken language, if not always the official one, of some of the world’s most powerful nations—namely the US and the UK. English is a major lingua franca for the...
As Language Shifts: Will English Remain on Top?

The Benefits of Global Translation

While English is a strong influence across areas like politics, finance, trade and commerce, and entertainment, it’s no longer the world’s most widely spoken language. Chinese, Arabic, French and Spanish share the stage with English as languages that the...